Amazon India steps into Digital advertising just before the festive season sales

Nabanita Dutta

News Editor
Image Credit: shortpedia

To expand its reach during the festive season in India, Amazon India is venturing into digital advertising. Since June, Amazon India was promoting the 'click-out' campaign under which external advertisers will be able to place ads on Amazon India platform. Amazon is also looking to acquire large clients in the run-up to the festive season to drive high quality leads for brands while understanding the customer demands.