Image Credit: shortpedia

Amazon India steps into Digital advertising just before the festive season sales

Nabanita Dutta

News Editor

To expand its reach during the festive season in India, Amazon India is venturing into digital advertising. Since June, Amazon India was promoting the 'click-out' campaign under which external advertisers will be able to place ads on Amazon India platform. Amazon is also looking to acquire large clients in the run-up to the festive season to drive high quality leads for brands while understanding the customer demands.