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#Boycott Surf Excel: Holi special Hindu-Muslim unity theme ad backfired

The popular detergent brand that is used in every household 'Surf Excel' has been facing backlash for its recent Holi special ad, which is based on Hindu-Muslim unity wherein a Hindu girl with a white shirt gets stained by Holi colors to protect her Muslim friend who wants to go to Mosque. The ad wanted to bring people together through the power of colors. But Twitteratis criticized with #boycott surf excel.