The Indian advertising industry is going to spend 11.4% more than the previous year in 2019, according to a report by Dentsu Aegis Network (DAN). It is estimated that Rs 697 billion will be spent in 2019 with television being the dominant force. 39% of the total ad spend will be on Television. Digital media spend projected to grow by 32.7% to 144.1 billion in 2019. The Asia Pacific ad spend will rise by 4% in 2019.