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Flipkart targets 200 plus million customers with 'Hindi' interface introduction

Introducing a new 'Hindi' interface, e-commerce online shopping brand Flipkart aims to target the next 200 million customers coming online primarily from tier-II, III, cities and make them experience e-commerce in a more inclusive and seamless manner. After months of intensive research, Flipkart aims to target the native language from smaller cities and where people are comfortable using the internet.