Who’s going to watch it? Prasar Bharati CEO reveals people laughing before Ramayan re-run
Prasar Bharati CEO Shashi Shekhar Vempati, credited with presiding over the most-watched TV show in history “the ‘Ramayan‘ re-run on Doordarshan which has racked up more than 250 million unique views” recalls his WhatsApp groups ringing with laughter when news of nostalgia programming hit the headlines. They’re all, like, laughing. Who’s going to watch it?! I had to tell them that, you know, India is very different, he said.