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5 years of imprisonment and Rs 50 lakh fine for ads promoting fair skin: Health Ministry

Shortpedia

Content Team

We all have grown up watching ads of cosmetics and creams promising to make people fairer while showing people with dark or brown skin colour in a bad light. The health ministry has decided to put an end to this stigma. The ministry has proposed 5 years of imprisonment and Rs 50 lakh fine for “misleading advertisements” of products promoting not just fair skin but also anti-hair-loss, sexual performance, and others.