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Google launches instant apps to attract game developers to its services

With GDC starting in San Francisco, Google is launching ‘Google play instant’ which allows game demos to be played on Android devices with just a link instead of having to download the app. It's also working to improve its game ad ecosystem and a new way to set multiplayer servers. Google is encouraging developers to reduce file sizes so the demo versions are less than 10MB. They’ve tied up with Ubisoft for the same