"I love GBV": H&M new tagline irks women’s rights activists
Shortpedia
Content Team
Image Credit: Social Media
A new collection from fashion giant H&M has irked women's rights activists due to its new tagline 'I love GBV'. The campaigners were infuriated at the tagline as it is the acronym for gender-based violence. The brand, however, said the tagline was an abbreviation of Italian designer Giambattista Valli and any other associations were unintentional. The activists demanded the products be withdrawn saying it was “crazy” to sell them.
