Jashn-E-Riwaaz is celebration of Indian traditions: FabIndia after social media backlash over its Diwali ad
Fabindia slammed by some netizens for their social media ad campaign. The hashtag '#BoycottFabIndia" was trending on Twitter. Fabindia in a statement said "Our current capsule of products under name Jashn-e-Riwaaz is celebration of Indian traditions. The phrase means that, literally. Capsule is not our Diwali collection of products. Our Diwali collection 'Jhilmil si Diwali' is yet to be launched. Please keep a look out".