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More product searches on Amazon than Flipkart

Megha Jain

Content Head

The war between Amazon and Flipkart, India's two major online retailers, still continues as according to report Amazon surpassed Flipkart in consumer searches in India. Amazon cover 46.02% of mobile searches in India in the e-commerce category on the mCent browser app during July-December 2017 while Flipkart attracts only 20.90% of searches. The reason behind Amazon's dominance is believed to be its 'Prime' Service.