Include T20 cricket in Olympics, fans of the format tell ICC
Shortpedia
Content Team
Image Credit: Twitter/@ICC
A market research undertaken by ICC to expand the potential of cricket and build fan engagement strategies has revealed that 87% fans want T20 cricket to be an Olympic sport while nearly 70% fans prefer Test cricket over other formats. The research, which targeted the age group of 16-69 with 61% males and 39% females, also informed that 90% of the one billion cricket fans are from the Indian sub-continent.
