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Apple buys AI Voice App start-up 'PullString' based

R Sinduja

News Editor

Apple acquires the voice app start-up 'PullString', a company based in San Francisco, that facilitates the design and publication of voice apps. PullString was founded in 2011 by former Pixar employees and it helps companies build conversational voice apps. Apple will most likely use PullString to improve Siri's capabilities for better competition with Alexa & Google assistant and also accelerate the growth of Siri-features.