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For first time, Paytm launches its subscription programme at Rs 750

For the first time, Paytm has launched its loyalty programme called 'Paytm First'. The programme will cover paid subscriptions of several firms like Zomato, Eros Now, Sony Liv, Viu Premium, and Uber. The idea of this subscription is to retain customers by rewarding them for their repeat purchase behavior. It is being offered at Rs 750 with the plan of making it like China's tech behemoth Tencent.