The iPhone XS Max is one of the 3 iPhone models launched by Apple this year while the 64GB variant was priced at Rs 1,09,990 the 256GB variant was priced at Rs 1,44,900. Some eyebrows were raised but the sell wasn't affected. However, the making cost of the iPhone XS max 256GB variant is approximately Rs 32,195 ($443). The retail price of iPhone XS Max in US is Rs 94,466. It will go on sale in India on 28th September.