One of the most effective marketing campaigns in history began with a blunder.
Procter & Gamble, an American corporation, was one of the most active participants in the aggressive soap advertising campaigns that characterized the twentieth century. It all began in 1879 when a worker accidentally mixed too much air into a batch of the "white soap" that P&G had begun manufacturing a year before in order to compete with the popular castle soaps of the time. Despite the error, the soap was shipped, which resulted in widespread demand. To help provide some distinguishing brand characteristics and avoid banality, the label was quickly changed from "white soap" to "ivory soap," and a staggering $11,000, a frankly colossal sum for the time, was com
Related Facts
Formula-fed babies grow more quickly.
Did you know.... Queen Alamelamma's 400-year-old curse
USB Drives & North Korea: Flash Drives For Freedom Campaign
Microfiber is incredibly environmentally friendly.
Never mind that it cost more than 200 times as much as its predecessor.
Turkey is the world's largest hazelnut grower.
Did you Know? Mario was a villain in Donkey Kong Junior
"Volcanic Lava Has the Potential to Convert to Glass "
Did you Know? Bob Kane Didn’t Create Batman as We Know Him
TERMITES CONSTRUCT HUGE MOUNDS.
London’s landmarks could have been very different indeed
Petra is near a famous biblical site
Plant milk is better for the environment.
Queen Elizabeth II has a stand-in to keep the sun out of her eyes.
Chia seeds have been consumed by people for hundreds of years.
The yeti's etymology is extremely hazy.
You can use sunflowers as scrubbing pads.
Female spiders have a voracious appetite.
Prebiotics are better
Raindrops are shaped more like hamburger buns
Queen Victoria is the reason wedding dresses are white
There are "healthy" lipids in chia seeds.
Largest rubber band ball
The Gundam Pilots Are Essentially Child Soldiers
Ancient Inuits produced armour