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Gaming startup ropes in Virat Kohli as brand ambassador

In one of the biggest endorsement deal by a startup in the last few years, Indian Skipper Virat Kohli has been appointed by 10-month-old Gaming startup Mobile Premier League (MPL) as its brand ambassador. In an Rs 12-crore deal, he will engage in a series of multi-channel marketing and promotional activities for the brand. MPL allows users to play games like cricket, pool, racing online and win money based on the game.