Mercedes-Benz initiates ‘direct to customer’ vehicle sales model in India under ‘Retail of the Future’
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Mercedes-Benz has implemented its industry first ‘Retail of the Future’ (ROTF) business model in India, paving way for a new retail model in the country. Under this ‘direct to customer’ model which was first announced in June 2021, customers will directly buy the luxury vehicles from the brand rather than going through the dealer partner.