Amazon introduces 'Project Zero' in India to block counterfeits
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Amazon launched Project zero to ensure that customers receive authentic goods when shopping on Amazon. More than 7,000 brands have already enrolled in Project Zero across the US, Europe and Japan. Amazon has three powerful tools: Automated protections, self-service counterfeit removal tool and product serialization. Dharmesh M Mehta, Amazon's vice president said "Project Zero builds on our long-standing work and investments.