Apple rebrands its finest sounding music as 'Apple Digital Masters'
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'Mastered for iTunes' is a program that Apple has been running since 2012. This initiative allows engineers to preserve the highest-possible quality while encoding master recordings for digital distribution through iTunes. Now, Apple has told Billboard that majority of top releases on Apple Music currently are Apple Digital Masters; with 75% of the top 100 in the US & 71% of the top 100 globally created under the program.