CRED goes beyond credit card bills as it begins utility bill payments

CRED seems set to tread into areas where it is likely to go up against mass volume players including Paytm, PhonePe, GooglePe and MobiKwik. This is a direct outcome of its need to keep its growth momentum going and add more users. The signals were always there when it went for a mass property like the IPL in a big way as a sponsor to expand its user base, first in 2020. That association has only become bigger in 2022.