Cult.fit acquires Tread, plans to launch smart bikes and bench for workout at home
Image Credit: Inc42
Fitness and wellness platform cult.fit has acquired Tread, a Bengaluru-based connected fitness startup, for an undisclosed amount. With this acquisition, cult.fit will tap into the fitness hardware segment, starting with Tread’s smart bikes. Cult.fit started an initiative for digital at-home fitness last year that saw a massive uptick in live workout classes on its app.