Disney launches hotstar globally to maximise viewership among South Asian diaspora
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Walt Disney to target 40 million South Asians living abroad and it is taking India's largest OTT channel Hotstar to international markets. The app/website has been primarily launched in the US, Canada and the UK markets that comprise over 75% of the ethnic South Asian population. Disney is keen on the optimal pricing of the Hotstar package and offers at $10 a month and thus will be able to gain more subscribers.