Festive advertising to grow by 12% in 2019
Festive advertising to grow up by 10-12% in 2019 and it is expected to touch Rs. 20,000 crore, according to the estimates of media buyers. The spends include marketing and advertising promotions and discounts along with other festive offers across television, print media, radio, outdoor and digital media. Both E-commerce giants and traditional advertisers are planning to take over all the platforms to push deals and offers.