Flipkart steps into original content with mobile-first videos
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E-commerce organization, Flipkart has now stepped into the spectrum of original content with mobile-first videos. The videos will comprise short stories created by different producers and Flipkart has termed it as 'Flipkart Video Originals'. The first original series of the lot is expected to release later this month and will be hosted by Farah Khan. The series called 'Backbenchers' will feature several other celebrities.