Game of Thrones gaffe: Starbucks gained millions in free advertising, it wasn't the cup
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Starbucks gained an estimated $2.3 billion in free advertising over the last few days after a Starbucks coffee cup was spotted during last GOT episode, but it wasn't the cup. The episode was edited as of Tuesday. Stacy Jones, CEO of Hollywood Branded said this is a once-in-a-lifetime collision of opportunity for Starbucks. The viral nature of the event was less about Starbucks brand power & more about pointing out HBO's mistake.