Google who? Social Media is the best platform for product discovery
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Social media such as Facebook, Instagram, Pinterest etc have replaced search engines as facilitators of E-commerce. According to an internet trends report by Mary Meeker, 78% of the respondents in the U.S. prefer Facebook as a mode of discovering new products and 49% search products on Amazon instead of using a search engine. The report also observed that 59% rely on Instagram and Pinterest for finding retail products.