Govt became richer by Rs 939 cr from the taxes on online ads on Google, Facebook
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In the last fiscal, the collection of tax from online advertisements has shot up by 59% year-on-year to reach Rs 939cr in the year. There is a 6% equalization levy imposed on Indian businesses to a non-resident service provider offering digital advertising in the country. There is an opportunity for growth in the digital economy as well as tax revenue from this sector, and a part of it is the online advertisement sector.