Govt working on new rules to stop e-commerce seller biases
Image Credit: economic times
The e-commerce platforms in India may have to ensure soon that there is no bias or partiality in their algorithms that favours particular sellers, according to proposed rules that the Indian government is working on. It will be compulsory for the e-commerce platforms to show search results of several sellers instead of just focussing on preferred sellers, if the proposed rules come into force.