India expected to be world's 10th largest advertising market
According to IPG Mediabrands-owned Magna report, Italy was the tenth largest ad market in the world up to 2016, but India will leapfrog the country, pushing it out from the top-ten list this year. In India digital continues to be the fastest growing medium and is expected to register a 28% growth. Even the digital ad spends are predicted to touch the Rs 10,227 crore mark.