Ipsos Study: Google emerged as most influential brand for 4th year in a row
Image Credit: shortpedia
Research firm Ipsos surveyed focused market segments& categories such as FMCG, fuel, airlines, technology, social media, etc. & shortlisted brands, studied them on the basis of leading edge, trustworthiness, engagement, corporate citizenship & presence. So, Google turned out to become the country's most influential brand in 2018, for the 4th time in a row. Jio ranked 2nd, Paytm was 3rd followed by Facebook.