Mensa brands forays into health food category with acquisition of MYFITNESS

D2C ecommerce roll-up unicorn Mensa Brands has acquired peanut butter brand MYFITNESS to make its foray into the health food category. With this new association with Mensa Brands, MYFITNESS will work on expanding its footprint, launching new categories, scaling D2C, investing in brand-building, and expanding to global markets, a statement said. However, the financial details of the deal were not disclosed.