Myntra challenges Reliance-Owned Fynd with its latest hyperlocal play
Image Credit: shortpedia
In an attempt to scale its business impacted by the Covid-19 pandemic, Walmart-owned fashion ecommerce platform Myntra has been experimenting with a hyperlocal model of fashion retail by partnering with several brands to facilitate the same day or next day delivery. Myntra claims it has been working on this model before the pandemic. It aims to launch over 150 brands from more than 3000 high street and mall stores in six months.