RIL and Myntra collaborate to co-brand Denim collection
With the sole objective of co-branding the exclusive collection of Mast & Harbour Denim, Reliance Industries and Myntra partnered with each other on Friday. One of the flagships products is the "RElan". The visibility of RElan will be done by the garment's hangtags and many varied sales' points. The advantage for the RIL from this partnership stands out to be its foothold in the domestic apparel market with Rs. 2.5-trillion.