Paytm launches WeChat-like platform for businesses
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Businesses now have a new platform to promote their offerings. Payments player Paytm has launched ‘Paytm Mini Programs’ that enables businesses to showcase their products and services to its user base. This is similar to the WeChat Mini Apps Programs and allows a mobile website or web app to integrate with Paytm’s Mini Programs platform. At present, more than half a dozen brands are using Paytm Mini Programs.