Sirona forays into sexual wellness category with the acquisition of Bleu
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Feminine hygiene startup Sirona has forayed into the sexual wellness category with the acquisition of vegan condom brand Bleü. Without disclosing the financial contours of the deal, Sirona said that the transaction was executed in an all-cash deal. As per the company, the move is in line with Sirona’s goal of scaling up its ecosystem of feminine care and entering new categories to fuel growth.