Tier 2, small towns to drive 200 Mn new online shoppers: Bain-Flipkart Report
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Efforts and adoption growth of ecommerce have begun to bear fruit during the pandemic. India’s ecommerce market, which constitutes just 3.4% of the country’s $850 Bn retail markets, is at an inflexion point, a new industry report has revealed. A study by Bain & Company, done in collaboration with online retail giant Flipkart, estimated that online shoppers in India would grow to 300Mn-350 Mn by 2025, from around 100 Mn currently.