To avoid govt scrutiny, Flipkart will cap sellers’ business at 5% on platform
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Flipkart is planning to introduce a third layer of sellers, codenamed gamma sellers, to reduce the dominance of preferred retailers that account for a large percentage of sales on the ecommerce platform. With this move, the company aims to limit the share of each large seller’s sale on its platform to 5%. Some 33 Amazon sellers accounted for about a third of the value of all goods sold on its platform in 2019