Video app TikTok leans into e-commerce with Shopify deal
Image Credit: Shortpedia
TikTok, still under US government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff. Canadian e-commerce platform Shopify said on Tuesday it's made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores. The partnership was announced Tuesday amid stalled negotiations for Walmart to buy a 7.5% stake in the video app.