Waste cornflakes being used to make beer by Kelloggs

In an effort to reduce waste, Kellogg's will upcycle cornflakes which are too big, small or overcooked to make beer at Salford-based brewery Seven Bro7hers. The team up will create a beer named Throw Away IPA. 60kg of waste cornflakes have been used by Kellogg's and reduced their waste by 12.5%. The beer will be made from 30% cornflakes and 70% wheat. The brewery plans to produce three beers including Hoppy IPA.