Zoo Media acquires D2C-focused marketing startup The Starter Labs
Image Credit: adgully
Mumbai-based advertising company Zoo Media has acquired marketing startup The Starter Labs for an undisclosed amount. The acquisition will strengthen Zoo Media’s D2C capabilities and also will go along with its to-be launched global growth strategy. Zoo Media said following the deal, The Starter Labs’ founders will join the advertising company and work as managing partners; while its employees will operate from Zoo Media offices across Mumbai, Bengaluru, and Gurgaon.