TV viewership rises 9% in 2020 on COVID-19 pandemic
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Television consumption by Indians increased nine per cent to 999 billion weekly viewing minutes on the back of the COVID-19 pandemic in 2020, rating agency BARC said on Monday. The average time spent by every viewer increased to 4 hours and 2 minutes a day in 2020 from 3 hours 42 minutes in 2019, the Broadcast Audience Research Council (BARC) said attributing the rise in viewership to the lockdowns.