IPL 11 final witnessed record high viewership
The 11th edition of Indian Premier League’s final match Between CSK and SRH had recorded the historic number of viewership growth of 34% while reaching 211 million, which is the highest number of screens in the history of IPL. The overall reach of the tournament this year had 29% more viewership than the previous years, across various platforms and languages, according to the announcement by Star TV yesterday.