About 86% of internet users in India enjoy OTT audio and video services: Report
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About 86 per cent of Internet users or 707 million people in India enjoy OTT audio and video services, making it the top use-case for Internet in the country, according to a report on Tuesday. The ‘Internet in India Report 2023’, jointly prepared by the Internet and Mobile Association of India (IAMAI) and KANTAR, a marketing data and analytics company, showed that the rise is majorly driven by non-traditional devices.