Amazon poured $1.2 billion into anti-fraud measures in 2023
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In a proactive move to shield its brand, sellers, and customers from fraudulent activities and counterfeit goods, e-commerce giant Amazon has invested over $1.2 billion in 2023. This revelation comes from the company's 2023 Brand Protection Report. The report underscores the trust that both consumers and businesses place in Amazon, to guarantee product authenticity and a fair selling environment free from unscrupulous elements.