The Most Insured City in India : Chennai, 86% owns life insurance
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Acc to 'India Protection Quotient' survey, Chennai is the most insured city in India with 86% of people owning life insurance. This study was conducted by Max Life & Kantar IMRB in top 15 urban metros & Tier 1 cities. It studied their life & term insurance awareness, ownership & primary fears, preferences & triggers when purchasing policies. The report also states that Chennaites underestimate the cost of critical illness.