Chennai Super Kings' brand value falls by 16.5% ahead of IPL 2021: Report
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The Chennai Super Kings did not qualify for the playoffs in IPL 2020. Their dismal performance seems to have had a massive impact on the franchise's brand value, as CSK recorded the most significant fall among all teams. Duff & Phelps prepared the IPL Brand Valuation Report 2020 to ascertain all eight IPL teams' brand values after the 2020 season. They compared the 2020 numbers with those of 2019.