Disney Star wins TV and digital rights for men's and women's ICC events for 2024-27 cycle
Image Credit: instagram
Disney Star has bagged the TV and Digital rights for all the ICC events for four years. This includes matches for both Men's and Women's teams for the 2024-27 cricketing calendar. Sony, Viacom and Zee were reported to be the others interested in the deal. The decision followed a robust tender, bidding and evaluation process, which started in June 2022, the ICC said.