India-England series records highest Test match viewership in last five years
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After delivering the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering a staggering viewership of 1.3 million average minute audience (AMA). The result stands testament to the ever-increasing popularity of the longest format, which also gained impetus with the introduction of the World Test Championship.