IPL Media Rights: Disney Star gets TV deal for Rs 23,575 Crore, Viacom18 bags digital for Rs 20,500 Crore
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Disney Star won the coveted IPL Indian sub-continent TV rights for a whopping Rs 23,575 crore while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction on Monday. The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a combined amount of Rs 44,075 crore, making it one of the richest entities in the sporting world.