Record 44.9 Cr viewers tune into JioCinema for watching IPL 2023
Image Credit: economic times
JioCinema continued to set new records on IPL as 44.9 Cr. viewers experienced their favourite sporting event on the platform. Through JioCinema’s multi-platform offerings, viewers watched IPL 2023 through mobiles, tablets, laptops/desktops, and Connected TVs. In particular, Connected TV adoption scaled up rapidly this season across the country.